Jean Clarke

My research explores multi-modality (a theory that emphasises that ‘language’ is just one of many resources for making meaning) normally in the context of entrepreneurship. I have conducted research examining how language and a range of other (often non-verbal) cultural resources are used by entrepreneurs to create legitimacy. I have a specific interest in how visual resources (body language, dress, space) are used as part of behavioural displays and interactions. Most recently I have been examining how hand gestures (spontaneous movements of the hands and arms) are used in communication and exploring how entrepreneurs use gestures when pitching for investment.