Duncan Pelly

Associate Professor of Entrepreneurship at McMurry University

R. Duncan M. Pelly is an Associate Professor of Entrepreneurship, Director of the Center for Free Enterprise and Entrepreneurship, and Director of International Business Programs at the Johnson School of Business at McMurry University.  He received his Ph.D. in Entrepreneurship from EM Lyon Business School.  He served in the United States Army for four and a half years, attaining the rank of Captain, before beginning his doctoral studies.  He holds a Bachelor of Arts Degree from the University of Pennsylvania in International Relations, French, and German. 

  • Frandsen, Sanne and Pelly, R. Duncan M. (2020) “Organizational Resistance and Autoethnography” Chapter in Routledge Handbook of Autoethnography
  • Pelly, R. Duncan M. and Fayolle, Alain (2020) “Ethnography’s Answer to the Plus Zone Challenge in Entrepreneurship” Chapter in Research Handbook on Entrepreneurial: Behavior Practice and Process
  • Pelly, R. Duncan M. and Boje, David. (2019) “Follettian Differentiated Relational Ontology and The American Public University” Communication and Language at Work
  • Pelly, R. Duncan M. and Boje, David. (2019) “A Case for Follettian Interventions in Public Universities” Journal of Applied Research in Higher Education
  • Pelly, R. Duncan M., McGuire, Stephen, and Zhang, Yang (2019) “Homeboy Industries: Redefining Social Responsibility” Journal of Case Research and Inquiry


Entrepreneurial opportunity, adhocracies, autoethnography, and philosophical foundations of entrepreneurship.


Autoethnography, Ethnography, Literary Analysis



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