Goal endogeneity in the entrepreneurial process

Goal endogeneity in the entrepreneurial process (With Philippe Silberzahn): The purpose of this project is to understand how entrepreneurial goals are generated. We seek to contribute to the entrepreneurship field through a socio-cognitive model of how goals are generated within the context of effectuation. We propose that near-decomposability, a property of complex systems defined by Herbert Simon, is an essential mechanism of goal endogeneity.

A contribution of the research is to explicitly highlight the role of socio-cognitive mechanisms in general and near decomposability in particular in generating new goals.